THE ASK:

Develop a strategic editorial plan to create and distribute a library of digital content to amplify brand awareness, create a product pillar, and encourage pre-registration acquisition. 

THE TASK:
 

• Design a long-term editorial calendar specific to each user segment that captures long-form articles, blog posts, SEO content, sponsored advertorials and executive/leadership articles.
   

• Lead internal content meetings to communicate editorial requirements across all departments. Advised on content workflows, PR & social media strategy, and digital marketing strategy to create a cohesive brand voice.
   

• Produce internal hub of brand guidelines, style guides, brief templates, editorial calendars, and content marketing best practices for B2B and B2C fintech models.

THE WIN: